Privacy Policy

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we use any personal information we collect about you when you use this website. By using our website, you agree to the use of the data we collect in accordance with this Privacy Policy.

If you have any questions regarding this policy or your personal data, please contact us at storeinfo@liverpoolfc.ae.

Who We Are

We are Seventy Eight Sports Trading LLC, the official partner of Liverpool FC for retail in the Middle East. We are responsible for the processing of your personal information and take that responsibility seriously.

Our registered office is located at: Seventy Eight Sports Trading LLC
Office No. 24, Level 2, Clover Bay Tower,
Business Bay, Dubai, UAE.

What Information Do We Collect?

We collect and process the following data about you:

  • Identity Information: This includes your name, email address, phone number, and country.
  • Financial Information: This includes your payment details, billing address, and records of any transactions you make on our website.
  • Technical Information: Details about your device, browser type, and IP address.
  • Usage Information: This includes information about how you use our website, such as the products you have viewed or searched for.
  • Marketing and Communications Preferences: This includes your preferences in receiving marketing communications from us and your communication preferences.

We collect this information when you:

  • Register or place an order on our website and our retail stores.
  • Voluntarily sign up for newsletters or complete customer surveys.
  • Provide feedback or contact us via email or phone.

How We Use Your Information

We use your information in the following ways:

  1. To process and manage your orders: We use your data to manage orders you place, process your payments, and arrange for delivery or returns.
  2. To provide customer service: We may use your data to respond to any inquiries or concerns you raise.
  3. For marketing purposes: If you consent, we may contact you with offers, promotions, or information about new products or services that we think may be of interest to you. You can opt out of these communications at any time.
  4. To improve our services: We analyze customer behaviors and website interactions to improve the functionality of our website, enhance your shopping experience, and maintain the security of our platform.
  5. To comply with legal obligations: We may process your data where necessary to comply with our legal obligations.

Sharing Your Information

We may share your personal data with trusted third-party service providers as well as entities within Seventy Eight Sports Trading LLC. This includes:

  • Entities of Seventy Eight Sports Trading LLC involved in providing services to support your shopping experience.
  • Payment processors to handle transactions securely.
  • Delivery companies to fulfill your orders.
  • IT service providers who help manage our website and database.
  • Marketing and advertising platforms, where you have opted in to receive communications.

Some of these third parties, as well as entities of Seventy Eight Sports Trading LLC, may be located outside the UAE. We ensure that your data is always protected to a high standard in compliance with data protection regulations when transferred internationally.

How Long We Keep Your Information

We will keep your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. This includes:

  • For the duration of your account being active, and a reasonable period thereafter in case of any issues or disputes.
  • For as long as required by law for tax, accounting, and legal purposes.

After the relevant retention period has passed, we will securely delete or anonymize your data.

Your Rights

You have the right to:

  • Access the personal information we hold about you.
  • Request correction of any inaccuracies in your data.
  • Request deletion of your data where there is no lawful reason for us to continue holding it.
  • Object to processing where we are relying on our legitimate interests as the legal basis for processing.
  • Withdraw consent at any time where we are relying on your consent to process your data.
  • Request the transfer of your data to another service provider in a structured, commonly used format.

To exercise any of these rights, please contact us at storeinfo@liverpoolfc.ae.

Cookies and Tracking Technologies

We use cookies and other tracking technologies to understand how you interact with our website and to enhance your online experience. Cookies enable us to remember your preferences, improve site functionality, and deliver personalized content.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. Any significant updates will be communicated to you either via email or by displaying a prominent notice on our website. We encourage you to review this policy periodically.

For any questions or concerns regarding this policy or your personal information, please contact us at storeinfo@liverpoolfc.ae.

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