Our Story

Story
Synonymous with the 60’s, the Liverpool boot room was, funnily enough, where the squad’s boots were stored. It wasn’t until the great Bill Shankly had an idea… he would turn this unassuming room into the hub that plotted its way to numerous league titles, league and FA cups along with seven European triumphs. This would be the place where future managers had the doctrine of the Liverpool way woven into them to realise how important tradition was to the club. LFC retail brings to you the latest collection that Liverpool FC has to offer to the Reds.

Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 19 League Titles, including the Premier League, seven FA Cups, eight League Cups, six European Cups, three UEFA Cups, four European Super Cups and 15 Charity Shields.We hold the Official Retail License for Liverpool FC, serving fans across the Middle East. Boasting the widest range of LFC licensed products, including the Nike home, away and third kits for adults and children, as well as classic retro pieces, gifting items and signed LFC memorabilia.

Founder & CEO
I was a Liverpool fan from the age of eight. During the 1987 FA Cup Final my grandmother told my brother and I to choose between the red or blue team, and the winner gets 50 pence. Being the older brother and a Manchester United fan at this point I chose Red, Liverpool, and ever since their 3-1 victory I have been a Liverpool fan.